POP-TARTS BOWL - THE RESURRECTION

College football bowl games are low stakes for both players and fans alike, so Pop-Tarts made the biggest splash in college football history last year with the edible mascot. But fans wanted more; they were begging and pleading to bring back their beloved discontinued favorites of the past. So we gave them what they wanted in true Hollywood fashion: by making a truly unhinged zombie-based sequel.

Press:
ABC News, adage, adweek, Barstool Sports, Barstool Sports (again), Bleeding Cool, Campaign, CBS Sports, CNN, ESPN, Forbes, Fox News, Huff Post, Mashable, NBC Sports, New York Times, People, Rolling Stone, Sports Illustrated, Sports Illustrated (again), TMZ, Today, USA Today, USA Today (again), Washington Post, Yahoo Sports, and lots of reddit love.

Results:
- Fastest Growing flavor launch of the last 5 years
- +8M more Pop-Tarts sold in month following game
- 19.6B earned impressions
- #1 campaign in Pop-Tarts 60 year history

Creds:
CCO: Jeff Immel
GCD: Burke Boggio-Hair
CD(s): Alex Manosalvas (AD), Nick Drew (CW), Jeff Barry (CW)
Sr. Creatives: Yasmine Nur (AD) + Nikki Méndez (AD)