DOORDASH x MAGNUM - MUST ICE CREAM

Ice cream has been relegated to the dessert menu. But in reality, we already treat it as a craveable, anytime snack: from mid-day ice cream truck treats to 10pm cravings to affogato “pick-me-ups.” But the only thing stopping us from enjoying it more? Outdated rules forcing us to snack on less fun options.

Results
- Drove $8.5M in sales and 125M+ impressions
- Offsite outperformed across every channel, led by Meta (346% ROAS), TikTok (234% ROAS)
- Over 100K ice cream deliveries ordered

Creds
CD AD: Ez Broughton
CD CW: Jeff Barry
Director: Parker Seaman @ Lord Danger
Music: Mosaic Music + Sound