TRANSFORMERS: THE RIDE-3D
How can we make Transformers: The Ride-3D feel like an interactive experience beyond the confines of Universal Studios Hollywood theme park?
We created a social experience which invited Transformer fans and non-fans across the nation to rise through the ranks of N.E.S.T.—an elite group of human military and Autobots—and take part in real-life missions to prevent the Decepticon invasion. In the end, the most decorated soldiers were handsomely rewarded.
PHASE 1 - prepare for battle
"Urgent Communique" (Explaining the social game)
PHASE 2 - Sign up to play
"Prepare for battle!"
PHASE 3 - final mission