TRANSFORMERS: THE RIDE-3D

Diagnosis:

How can we make Transformers: The Ride-3D feel like an interactive experience beyond the confines of Universal Studios Hollywood theme park?

Prescription:

We created a social experience which invited Transformer fans and non-fans across the nation to rise through the ranks of N.E.S.T.—an elite group of human military and Autobots—and take part in real-life missions to prevent the Decepticon invasion. In the end, the most decorated soldiers were handsomely rewarded.

PHASE 1 - prepare for battle

"Urgent Communique" (Explaining the social game)

"Imminent Attack"

PHASE 2 - Sign up to play

"Prepare for battle!"

"Welcome Aboard"

PHASE 3 - final mission

"Under Attack!"