HYUNDAI SONATA PLUG-IN HYBRID
Drivers have an innate fear of not being near an outlet when they take their plug-in hybrids long distances.
Every day, millions of people in the U.S. suffer from range anxiety (a term we coined,) which is the fear of going farther, or being over 20 miles from the nearest electrical outlet. So we created a pharma spoof, showing that the Sonata Plug-In Hybrid is the cure they've been searching for.
Bronze ADDY - Elements of Advertising (Copywriting)
Bronze ADDY - Internet Commercial (Single)
CD: Shane Diver
ACD (CW): Lori Martin
Sr. AD: Imke Daniel
Sr. CW: Jeff Barry