Principal Financial Group “Benefits of Benefits”

Diagnosis: 

What began during the pandemic has led to companies across industries struggling to attract new and retain current talent.

Prescription:  

We created a seemingly real story of an architect who built and takes great pride in not just her business, but her employees. And we showcased how the right benefits are the true key to success, or rather, ‘the benefits of benefits.’

Press:
Little Black Book

“Built to Last” :30 TV

Creds:
GCD: Gavin Milner
CD: Grant Holland
ACD(s): Jeff Barry (CW) & Gwen Echenagucia (AD)
Director: Thomas Garber @ Caviar