POP-TARTS BOWL: RESURRECTION
College football bowl games are low stakes for both players and fans alike, so Pop-Tarts made the biggest splash in college football history last year with the edible mascot. And fans were foaming at the mouth to see what we’d do this season.
And just like college football players dream of going pro, Pop-Tarts have big dreams too…of being devoured by the winning team during the Pop-Tarts Bowl. So we invited 3 flavored mascots to compete to see which would be chosen for glory.
Press:
ABC News, adage, adweek, Barstool Sports, Barstool Sports (again), Bleeding Cool, CBS Sports, CNN, ESPN, Fox News, Huff Post, Mashable, NBC Sports, New York Times, People, Rolling Stone, Sports Illustrated, Sports Illustrated (again), TMZ, Today, USA Today, USA Today (again), Washington Post, Yahoo Sports, and lots of reddit love.
Results:
Coming soon
Creds:
CCO: Jeff Immel
GCD: Burke Boggio-Hair
CD(s): Alex Manosalvas (AD), Nick Drew (CW), Jeff Barry (CW)
Sr. Creatives: Yasmine Nur (AD) + Nikki Méndez (AD)