MCDonald’s & Marvel Studios - "Calling all heroes"
Superheroes. From the time we’re young, we aspire to be them and dream of having their powers. But the truth is, we all have what it takes to be a hero, regardless of gender or socio-economic status. So how do we convince kids and their families of that very notion?
With half the Avengers wiped out in the previous film by Thanos, we’re “Calling All Heroes” to help refill their ranks and take back the universe, all while showing kids that we all have what it takes to be a hero and that we’re stronger when we work together. And together, we launched the largest campaign in the history of Happy Meal.