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MCDONALD'S Burger Menu Takeover

Diagnosis: 

Every day, 131 million people use the Internet’s Hamburger Menu. But if it’s called a “Hamburger Menu,” shouldn’t you be able to get an ACTUAL hamburger from it? Yes, you should.

Prescription:  

We sought out its inventor, Norm Cox, and on December 3rd–his birthday–we celebrated these Internet icons by taking over Reddit’s Hamburger Menu…and kinda made Internet history by effectively turning it into an actual McDonald’s Menu.

Press:

AdAge
Muse by Clio

Awards:

ADDY // Best of // Online Interactive
ADDY // Silver // Online // Apps, Games and Virtual Reality // Tools & Utilities
ADDY // Silver // Cross-Platform // Online/Interactive Campaign
ADDY // Silver // EOA // Digital Creative Technology // Mobile Interaction
Cannes // Shortlist // Mobile // Targeted

LAUNCH

Online video

Videos on Reddit.com and McDonald’s channels introduced the world to the techy takeover.

Case Study

Reddit

And as for McDonald’s first AMA in the history of the brand—for once—Redditors had some pretty nice things to say.