Kumho Tire

Kumho Tire is a tier 2 Korean tire manufacturer gaining traction (no pun intended) in the U.S. market. How? By taking a stand as the official tire of the NBA. But Kumho doesn't just make the official tire of the NBA, they make the official tire of grip, handling and control. Kumho tires drive you to do more, to be more and push the limits when faced with the most daunting of challenges.

Initial results:

50% increase in Twitter followers

800% increase in Instagram followers

43 million social impressions

230 million outdoor impressions

Press: AdWeek, AgencySpy, WSJ


Creative Director: John McMahon

Copywriter(s): Jeff Barry, Julie Babcock


Promotion/OOH - #KumhoSweeps

During NBA All-Star Weekend 2015, we partnered Kumho Tire w/ New York Knicks all-star, Carmelo Anthony, in an NYC takeover. Fans were encouraged to film their best and most creative H-O-R-S-E shots on Instagram, play Pop-A-Shot in NYC subways, or share their best game face on social media to win a variety of NBA and Kumho related prizes. The grand prize? A chance to face-off against Carmelo Anthony 1-on-1.

Instagram Video Fan Submissions & Carmelo Responses

Fans from all over the nation submitted videos via Instagram of their craziest trick shots in hopes of going 1-on-1 with Carmelo. We even had Carmelo respond to some of the videos.



#Golf + #Basketball = Best #TrickShot #KumhoSweeps

A video posted by Kumho Tire USA (@kumhotireusa) on


Street Team

By showing their game faces and shooting at portable basketball hoops, fans were invited to participate in #KumhoSweeps and the chance to go 1-on-1 with Carmelo.

Balling with @carmeloanthony in #timessquare with @virgodarapper #kumhosweeps

A video posted by Kumho Tire USA (@kumhotireusa) on

#NYC's bravest are looking to go up against @carmeloanthony. Have you entered? #KumhoSweeps (@FDNYphotos) #HeroesGame

A video posted by Kumho Tire USA (@kumhotireusa) on