2017 Hyundai IONIQ EV Unlimited+ Program

Diagnosis: 

Hyundai needed a way to introduce a new tiered subscription lease program for their IONIQ EV with a very tiny budget.

Prescription:  

A few hundred rounds of lyrics, stock footage and running footage later, we found the right mix to highlight all of the perks of the lease program.

Creds:

GCD(s): Barney Goldberg & Jeff Bossin

ACD (AD): Charles Gerstner

Sr. CW: Jeff Barry