HYUNDAI Spring cleaning sales event

Diagnosis:  

Spring is the most important time of year for car dealers and they all shout about their sales events from the rooftops. So how do we stand out?

Prescription:

Nothing says spring quite like spring cleaning, so we took relatable moments that happen in garages nationwide and showed that a new Hyundai is the perfect reason to reclaim your garage.

"Man Cave"

"Band"

"Pack rat"

 

Creds:

GCD(s): Michael Everard, Rich Pass

ACD/AD: Charles Gerstner

Sr. CW: Jeff Barry