Hyundai elantra + SONATA + Tucson launch - Life’s Little Moments

Diagnosis:

Distractions happen daily. All it takes for an accident to occur is a moment. So how do we show Hyundai’s newest lineup of vehicles’ safety features that keep everyone safe, even beyond the driver?

Prescription:  
What if a car could look out for not just the driver, but everyone else too? From being distracted by the YouTube ‘skip’ button to an errant bee during a test drive, we showed that the 2017 Elantra and Tucson can, and then reiterated all the great accolades of the Sonata as the cherry on top.

Results:
Within the first 2 weeks, 79% of viewers were captivated by our ‘skip’ ad, watching it through to completion. The average completion rate for :15 TrueView skippable content is only 55%. Our ad performed at a 24% increase over the average in completed views.

Awards:
Graphis // Gold
IAB MIXX Awards 2016 // Bronze
ADDY // Silver // Internet Commercial (Single)
ADDY // Gold // Elements of Advertising // Cinematography

Social Activation

Creds:
CD(s): Marcin Markiewicz & Jamin Duncan
ACD (AD): Charles Gerstner
Sr. CW: Jeff Barry
CW: Kate Steinberg

TV

“Bee” :30

“AwardS” :30

CD(s): Michael Everard, Rich Pass, Miles Turpin, Lon Davis
ACD (AD): Charles Gerstner
Sr. CW: Jeff Barry