HYUNDAI DEALERS' ASSOCIATION - LIFE's LITTLE MOMENTS

Diagnosis:  

Hyundai needed to show off their vehicles' accolades and features while making them relatable to customers.

Prescription:  

We've either seen it before or it's happened to us. From overly proud parents to near crashes thanks to an errant bee, these dealer spots are based on true stories/encounters in our every day lives. And scroll down to see what we did for social.

"BEE"

SOCIAL OUTTAKES + EMOJI SUBTITLES

At the time, social video was played silently by default. But rather than just use text subtitles, in an industry first, we instead told our stories via emoji so that consumers could understand with volume on or off.

Creds:

CD(s): Michael Everard, Rich Pass, Miles Turpin, Lon Davis, Skip Tramontana

ACD/AD: Charles Gerstner

Sr. CW: Jeff Barry