2017 Hyundai ELANTRA LAUNCH - "SKIP" :15 PRE-ROLL

Diagnosis: 

Distractions happen daily. All it takes for an accident to occur is a moment. How do we show that the 2017 Elantra has safety features that make life better for all?

Prescription:  

What if a car could look out for you? With Automatic Emergency Braking with Pedestrian Detection, the 2017 Elantra can. We broke the 4th wall by showing our driver distracted by YouTube's 'Skip Ad' button. As for the rest, see for yourself.

Results:

Within the first 2 weeks, 79% of viewers were captivated by our ad, watching it through to completion. The average completion rate for :15 TrueView skippable content is only 55%. Our ad performed at a 24% increase over the average in completed views.

Awards/PR:

Graphis (Gold)

IAB MIXX Awards 2016 (Bronze)

Silver ADDY - Internet Commercial (Single)

Silver ADDY - Elements of Advertising (Cinematography)

Creds:

CD(s): Marcin Markiewicz & Jamin Duncan

ACD (AD): Charles Gerstner

Sr. CW: Jeff Barry

CW: Kate Steinberg