FINISH LINE - "SHOES SO FRESH"

Diagnosis: 

How do we hone in on the competitive nature of sneaker fashion while showing that Finish Line offers "fresher" sneakers than the competition with 5x their spend?

Prescription:  

Starting with "Yo Momma" jokes from the 90's, we came up with "Shoes So Fresh" and then made fun of its absurdity, all while showcasing the latest sneaker fashion and weaving in sneaker influencers…not to mention 2 Chainz and his Frenchie.

Awards:

ADDY // Best of Show // Campaign
ADDY // Gold // Copywriting
ADDY // Silver // Internet Commercial (Single)
Graphis // Gold
Shorty // Best Use of Comedy